Fusalp, shorthand for “fuseau from the Alps” (referring to the brand’s famous ski pants), was created in 1952 by two tailors from Annecy who wanted to create an iconic ski brand. The brand was made famous by generations of ski champions who wore the Company’s apparel during international competitions. The most notable athletes include the Goitschel sisters at the 1964 Olympic Games in Innsbruck and Jean-Claude Killy, winner of the Olympic gold medal 1968 in Grenoble.
A controlling stake in the Company was acquired in 2013 by Sophie and Philippe Lacoste, former shareholders of the Lacoste brand. Their objective was to reinvent and revitalize the Fusalp brand and to introduce its quality products to new segments.
In order to finance the development of Fusalp, Sophie and Philippe Lacoste decided to raise capital from experienced shareholders like Florac who understood the ready-to-wear market and could drive the brand’s international expansion. The Company’s development continues to cement the brand’s chic positioning across a growing number of points of sale in France and around the world.
Fusalp has recently experienced strong growth across all distribution channels (retail, wholesale, e-commerce) and continues to thrive in very favorable conditions.