Entertainment Earth


Entertainment Earth is an iconic online retailer and supplier of licensed entertainment and pop culture products for collectors and enthusiasts. Since its founding in 1996 as one of the first companies to sell collectibles online, Entertainment Earth has continued to develop its sterling reputation within the collectibles ecosystem by providing value to studios, toy vendors, and fans alike.


In July 2022, Florac supported a strategic investment in Entertainment Earth led by IVEST Consumer Partners (“IVEST”), a consumer-focused private equity firm, and Equity Group Investments, Sam Zell’s private investment firm. The newly formed partnership allows Entertainment Earth to unlock the next phase of its growth with additional capital, fresh ideas, and significant contacts in the industry.

Key Achievements

Entertainment Earth continues to capitalize on the proliferation of pop culture content and fandom, thereby driving record growth for the Company. Now, with the support of its new investor base, Entertainment Earth is primed to expand the business and create new opportunities for its employees, customers, and partners.


Investment Date

July 2022


In Portfolio


Toys & Collectibles

Investment Type

Minority Investment


Simi Valley, CA, USA


Entertainment Earth