Investment date:
1/3/2016
-
State:
Exited
Strategy:
Florac Partners Europe
Country: United States
Luxemburg
Founded in 2016, Samson and Surrey is a high-end craft spirits group, mainly active in the American market, owning and operating the brands Widow Jane (bourbon), Tequila Ocho, FEW (bourbon), FEW (bourbon), Bluecoat (gin), Bluecoat (gin), Vago Mezcal and Brenne (whiskey).
In 2016, Florac joined forces with other family investors in order to support the founding directors in setting up the group, structuring teams and developing the brand portfolio, in particular through external growth.
Florac sold its stake in February 2022 as part of the takeover of the group by Heaven Hill, an independent American spirits group.
http://www.samsonandsurrey.com/
